Pemahaman Sumber Daya Manusia Kesehatan Puskesmas tentang Managemen Data Hubungan Pelanggan (Studi Kasus di Puskesmas Sebutu dan Puskesmas Loa Ipuh Kabupaten Kutai Kartanegara, Provinsi Kalimantan Timur

Sopacua, Evie (2008) Pemahaman Sumber Daya Manusia Kesehatan Puskesmas tentang Managemen Data Hubungan Pelanggan (Studi Kasus di Puskesmas Sebutu dan Puskesmas Loa Ipuh Kabupaten Kutai Kartanegara, Provinsi Kalimantan Timur. Project Report. Pusat Penelitian dan Pengembangan Sistem dan Kebijakan Kesehatan.

Abstract

Health centers (HC-s) were in the period of transition into business institutions and therefore it needs marketing strategy such as Customer Relationship Marketing by managing data of patients as customers. Understanding the customer relationship data management was conducted through implementation of module Entrepreneurship in Health Services with Customer Relationship Marketing'. The objective of this study was to identify the understanding of human health resources in HC-s about customer relationship data management through module implementation. The results showed that in learning process the respondents in Loa Ipuh and Sebulu 1 HC-s were on the category of less understood. But in the coaching process, the category of respondents in both HC-s was understood. One of the reasons was that coaching process helps to understand the data management in the implementation process through discussion, which followed by problem solving.

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